E-commerce Expansion Partner
UK & Central Europe Market Entry
One partner | Every step covered
At AZgen, we support manufacturers and brand owners with clear strategy, practical execution, and a lean, no-middlemen approach to online growth in the UK and Central Europe.
Simplify your international market entry with AZgen
Are You Marketplace-Ready?
Find out if your business is prepared to succeed on online marketplaces. Our quick 2-minute assessment will reveal your readiness level and next steps for marketplace success.
The Truth About Market Expansion – Our Approach
Expanding into the UK sounds exciting — until it isn’t.
You start talking to distributors, and suddenly you’re handing over control of your pricing, your customer data, and even your brand positioning.
You reach out to agencies, and they give you off-the-shelf solutions that don’t fit your product, your market, or your timeline.
What looked like growth quickly turns into frustration: delayed shipments, unclear responsibilities, and marketing that burns budget without delivering results.
At AZgen, we’ve built something better. We don’t believe in bloated structures or one-size-fits-all strategies. Instead, we work directly with manufacturers and brand owners to create lean, transparent launch plans tailored to the UK market. From day one, you’ll know exactly what’s happening, why it matters, and how it moves your business forward. We’re here to make your expansion make sense — commercially, operationally, and strategically.
Because getting your product into a new market shouldn’t feel like losing control of it.
Your market is waiting. Let’s get you there.
AZgen Mission Statement
We are a small team, with different background — international trade, digital marketing, IT systems, and project management — but with one shared mission:
to help great products reach the UK market without getting lost in outdated systems or oversized agency models.
After years in different industries, we saw too many manufacturers and brand owners struggling to grow online — not because of their products, but because they didn’t have the right support.
We founded AZgen to change that.
To offer practical, strategic, and honest guidance — the kind we’d want ourselves if we were on the other side. Because we believe great products deserve real chances — and market entry should feel like opportunity, not risk.