Partnership Proposal · UK Marketplace Rollout · AZgen
How We Work Together to Build Your UK Online Business
The Structure
A clear division of responsibility
The partnership is built on a simple principle: AZgen handles everything that requires UK market expertise, marketplace knowledge, and operational infrastructure.
AZgen manages
Your UK marketplace operation
Product data consolidation and marketplace listing creation across all active platforms
Listing and content optimisation to improve visibility and conversion on each channel
Pricing management and coordination across platforms
Promotion planning and PPC campaign management
Sales reporting and performance analysis
Customer service and returns coordination across all channels
You provide
Business planning and support
Strategic decisions made jointly with full transparency
3 year plans and objectives
Your product range, brand identity, product data and content, and pricing direction
This division of responsibility means you are never without visibility or control, and AZgen is never without accountability. Every operational decision sits with the party best placed to make it.
Commercial Structure
Transparent terms, aligned incentives
The AZgen commercial model is designed to be simple. We grow when you grow. The structure consists of four components, each clearly defined from the start.
Platform Management Fee
From £5,000 /mo
Typical cost based on a focused product range. Fee scales with the number of products and marketplaces actively managed.
AZgen Commission
5%
We build in commission as our incentive to grow your business.
Supplier Payment Terms
30 days
End of month following.
Marketing Investment
~10%
Of expected sales value, allocated to PPC campaigns across active channels.
Pricing Model
How we arrive at the right selling price
Pricing in the UK marketplace environment requires careful modelling. VAT, platform fees, and competitive positioning all affect what a product can realistically sell for. AZgen handles this calculation completely, giving you a clear and transparent commercial structure.
1
You provide your target UK RRP
For each product in your range, you share the retail price you aim to achieve in the UK market. This serves as the starting point for the commercial model.
2
AZgen models the expected cost price achievable
Based on the target RRP, we model the expected financial outcome for each product sold. This calculation takes into account UK VAT (20%), marketplace platform fees, AZgen’s 5% commission, and current competitor pricing.
3
We align before going live
No product goes live until the pricing structure has been reviewed and agreed jointly. You always know exactly what margin you are working with and why.
What to Expect
The journey from onboarding to ongoing growth
Here is what a typical AZgen partnership looks like from first agreement to fully operational multi-channel presence.
Onboarding
Week 1 to 2
Agreement, briefing and setup
Contract signed and partnership terms confirmed
Brand briefing and product range review
Target UK RRP provided for each product
Marketplace accounts created or connected
Build
Week 2 to 6
Listings, pricing and first shipment
Pricing modelled and agreed for each product and platform
Product listings built, optimised and reviewed
First stock shipment coordinated to UK
Import, customs and logistics managed end-to-end
Launch
Month 2 to 3
First sales and early optimisation
Products go live across selected marketplaces
Initial organic sales begin building review base
Listing performance monitored and refined
Customer service active across all channels
Growth
Month 3 onwards
PPC introduction and channel expansion
PPC campaigns launched as organic rank and reviews mature
Ad spend reinvested from revenue, not additional budget
Additional channels introduced where relevant
Monthly performance reviews with full data transparency
Scale
Ongoing
Sustained multi-channel UK brand growth
Catalogue expanded as new products are introduced
Stock planning managed against live sales data
Brand presence strengthened across all active channels
Strategic reviews held jointly to plan the next phase
How We Work
Six principles that define the AZgen partnership
Full transparency on numbers
Every fee, every commission, every ad spend is reported clearly. You always know where your money is going and what it is returning.
Shared accountability
AZgen owns the outcomes, not just the activities. If a channel underperforms, we identify why and fix it — not just report it.
Growth without waste
We do not spend before the foundations are right. PPC is introduced when organic rank and reviews justify it, not before.
One point of contact
No rotating account managers, no agency fragmentation. Your AZgen contact owns your account from onboarding through to ongoing operations.
Data-driven decisions
Every pricing, channel, and advertising decision is grounded in live UK market data, not assumptions transferred from other markets.
Long-term thinking
We are not optimising for a short-term spike. Every decision is made with the long-term health of your UK brand in mind.
Next Steps
Getting started is straightforward
To move from proposal to active partnership, we need two things from you. Everything else is handled by AZgen.
“We work as if the business were our own. That means being honest about what will and will not work, making decisions with your long-term interests in mind, and being accountable for the outcomes — not just the effort.”
AZgen, on every client partnership